The Student Energy

Group Tour

Bills, Bills, Bills……

 

The Student Energy Group Tour aimed to reach students as they embarked on their Summer mission to secure accommodation, join friends and share bills in the next academic year.

The Student Energy Group came to us looking to boost their brand identity and create a stir with a tour across UK university cities to boost brand awareness amongst the student population.

An all-green student energy nationwide tour at six UK locations, reaching over 3200 unit students and we blitzed and gaveaway 1871 free green energy juices- yum!

We worked alongside The Student Energy Group to create a fun, eye catching character that would become their mascot going forward – meet Bill, big, bold and green!

Freebies always go down well with students, so we focused on some stand out giveaway options.

We planned a tour route that covered major university cities to ensure we were hitting their target audience.

The tour included a funky, bright green VW van converted into a juice and smoothie van serving up Bill’s Berry Blast and TSEG Tropical in branded biodegradable cups, surrounded by striped deck chairs and bright bunting.

We created a stir with a revolution march led loud and proud by our Brass Band and free tasty juice handouts.

We also included CTA with leaflets and QR codes on cups & the van giving students a direct route to sign up. Our Greenhouse Bike attracted students eager to get themselves a free potted plant and our comedy Fortune Teller predicted the future for students looking bright for bills when they signed up to The Student Energy Group.

The Student Energy Group were thrilled with their big green tour, the smoothies and plants flew out each day and the campaign generated many sign ups and a stir on social media.