Lunar New Year


Step into the Year of The Dragon with Lunar New Year Giveaways!

We celebrated the Lunar New Year in style this February, surprising and delighting shoppers at Cheshire Oaks Designer Outlet.  Our dressed to impress concierge donned their red and gold uniform and gave out over 600 lucky red envelopes to guests as they shopped. Traditionally, red envelopes are gifted between family and friends on Lunar New Year, these are filled with money and symbolise wishes and good luck for the year ahead. Well, our shoppers certainly felt lucky when they opened envelopes to find discounts and vouchers for their shopping trip.

Hanging above in the trees were dozens of red lanterns and under the aerial installation our traditional Chinese Lion roamed the mall, meeting, greeting and taking photos with guests. It’s bright and colourful oranges and yellows stood out against the winter backdrop, creating a real show stopper and encouraging guests and retailers to interact with and celebrate the Lunar New Year no matter their background.

Whether it’s the year of the rat, ox, monkey or pig we have the enlivenment to surprise, delight and bring in the Lunar New Year with celebration at your scheme – enquire today at to lock in your favourite acts and enlivenment!