The Telford Concierge Desk
Say hello to Telford’s latest addition – The Concierge Desk.
Say hello to Telford’s latest addition – The Concierge Desk.
In 2025, Telford Shopping Centre set out to revitalise its marketing strategy with a fresh, experience-led approach to customer engagement. The goal was to reward loyalty, increase footfall, and strengthen the emotional connection between shoppers and the centre.
With this brief in mind, the Concierge Desk was born! An innovative loyalty programme designed to give customers more from their shopping experience through exclusive sign-up incentives, tailored rewards, and premium experiences.
With its luxurious, lobby-like looks, the 12-month installation effortlessly combines spend promotions and gamification, all whilst being a true social showstopper.
Behind the elegance and glamour of the Concierge Desk lie the hidden gamification elements. The double doors reveal a spin-to-win wheel, and mystery prize lockers filled with exclusive goodies, all ready to be claimed!
With seasonal updates throughout the year, guests have remained engaged, and those all-important sign-up forms have remained full!
Our client says, “The Concierge elevates and complements what would traditionally be a generic ‘sign up mechanic’, to something new and exciting. The project came in on budget, and I already expect a good ROI on investment.”