The Big

Bunny Bake Off

Bakers ready? A tasty week of family bake off events with our head judge Bertie Bunny.

The Brief

Delivering a family footfall-driving event for the North East’s biggest shopping mall, Metrocentre, which kept everyone staying and spending longer over the Easter holidays.

The Magic

Not a soggy bottom in sight at this week-long, new to market kids event. We built a Bunny Bake-off tent, complete with mini workstations which was home to nine cake-based make (not bake) sessions per day. Kids created flowerpot muffins, brownie bakes and the kookiest of cookies around. The Easter bunny judged all bakes and everyone was a star baker of course!

The Wins

A whopping 1,520 children booked on the big week, family dwell increased by +40 minutes per visit and footfall was up +11% YOY.

Hop to it without delay if you want the Easter bunny at your events today!