In 2025, The Glades Bromley approached us to deliver the ultimate summer spectacle. Their goal was to deliver a fun, family-friendly experience that supported both their summer and back-to-school campaigns.

The Bromley Jetsetters activation was just the ticket to a summer of adventure, transforming the centre into a destination for families throughout the holidays.

The campaign featured two seamlessly connected activations, designed to increase dwell time and encourage repeat family visits. The experience supported everything from pre-holiday shopping to the all-important back-to-school rush!

We turned The Glades into a summer showstopper with our brand-new immersive aeroplane set. You’ve never seen a summer event quite like this one!

From our bright, bold aeroplane walls, complete with baggage holds and peek-through windows, to interactive experiences including the ‘Get to the Gate’ challenge and the ‘Cockpit Craft Zone’, every element was designed to spark imagination and create the perfect destination for our junior jetsetters.

To amplify the event further, we introduced the ‘Passports to Prizes’ spend incentive. Located at the event’s ‘check-in’ desk, shoppers could collect a passport, make their purchases, and be in with the chance of winning a £1,000 holiday voucher!

The Bromley Jetsetters event was a soaring success, welcoming more than 600 guests across the three-day event.

By integrating ‘Passport to Prizes’ incentive, we generated over 200 entries, encouraging shoppers to stay longer, spend more, and engage with the experience while visiting the centre!

The campaign’s biggest success, however, came after take-off. The immersive set was cleverly repurposed into a ‘Back-to-School’ Bus, giving the activation a second life and seamlessly supporting The Glades’ back-to-school campaign.