An epic steam filled Summer of Wizardry and wonder that promised to get plenty of wands-a-waving
An epic steam filled Summer of Wizardry and wonder that promised to get plenty of wands-a-waving
Struggling to compete with regional family Summer holiday venues, we approached Severn Valley Railway with an all-new creative concept that we knew every muggle and their mum would turn up to!
A spellbinding 4-weeks of Summer events on the trains and at the engine house that saw epic train rides, broomstick riding lessons, live herbology classes and magical wand waving a plenty.
Our mesmerising campaign sold out within 48 hours, generated a +60% YoY increase in bookings and received 100% reviews all round on TripAdvisor. Expeliarmus!