The Power of Giving – Donate Your Old School Uniform
The Power of Giving – Donate Your Old School Uniform
Imagine your child outgrowing their school uniform at an astonishing pace, or perhaps they’ve moved on to a new school with a different dress code. What do you do with the old uniforms that are still in good condition? For many, the answer might be to toss them in the back of the wardrobe, or, unfortunately even in the bin. However, as part of our School Shop initiative we are offering the opportunity for kind individuals to transform these unused uniforms into a lifeline for families in need. At the heart of this campaign is a simple yet powerful concept: encourage people to donate their old school uniforms. Ealing Broadway, acting as the central hub for this initiative, set up donation bins for uniform in good condition. These could be uniforms that children have outgrown or those that are no longer needed due to school changes. The response from the community was nothing short of astounding!
From Donations to a Free Shop: Redefining Sustainability
Once the donations were collected, we took the campaign a step further by setting up a bespoke FREE school uniform shop. This shop became a beacon of hope for families struggling to make ends meet. Shopper were invited to visit the free shop and select second-hand uniforms for their children, completely free of charge. The impact of this campaign goes beyond easing the financial burden on families. It promotes a culture of sustainability by extending the lifecycle of school uniforms that might otherwise end up in landfills. These uniforms are often made to high quality standards, and by reusing them, we reduce the demand for new clothing production, thereby decreasing the carbon footprint associated with manufacturing and distribution
Promoting Environmental Sustainability
The Ealing Broadway School Shop campaign was not just about helping families in need; it’s also a testament to the power of collective action in addressing environmental concerns. Here’s how this campaign contributes to our Environmental Sustainability Objectives here at Moo & Goo:
1. Reduction of Textile Waste: By giving old uniforms a second life, this campaign actively reduces the amount of textile waste that ends up in landfills. Textiles are a major contributor to environmental degradation and reusing them helps mitigate this issue.
2. Lower Carbon Footprint: The production of new clothing items requires significant energy and resources. Reusing uniforms helps reduce the carbon footprint associated with the fashion industry.
3. Community Engagement: The campaign fostered a sense of community and responsibility towards the environment. It shows that by working together, we can make a positive impact on both our wallets and the planet
Join the ‘Moo’-vement – The success of the Swap Shop has already inspired similar initiatives such as the Spook-tacular Halloween Costume Swap Shop and the Christmas Jumper Swap Shop. It’s a reminder that small acts of kindness and sustainability can have a ripple effect, making a big difference in people’s lives and in the fight against climate change.
The School Shop is a shining example of how a community can come together to address both economic and environmental challenges. By donating old school uniforms, you not only help families in need but also contribute to a more sustainable future for all. Let’s make our world a better place – one uniform at a time! Reach out
Ocean Explorers assemble! This was the biggest sustainable family install and events experience that a shopping centre has ever seen.
Westfield London – Europe’s biggest shopping centre – gave us a brief to deliver the most sustainable family Summer project they’ve ever had and an eco-install the size of a small football pitch.
This was our Senior Event Manager Leanne’s favourite brief to work on ever! From start to finish, this all-green event was bursting with sustainable crafty days, games and planet friendly experiences on an epic scale.
A giant sustainable set installation featured a 20-foot recycled plastic turtle hanging from the atrium, 18 jam packed days of eco family fun and saw over 2,700 families come be part of the action in Summer 2022.
An epic steam filled Summer of Wizardry and wonder that promised to get plenty of wands-a-waving
Struggling to compete with regional family Summer holiday venues, we approached Severn Valley Railway with an all-new creative concept that we knew every muggle and their mum would turn up to!
A spellbinding 4-weeks of Summer events on the trains and at the engine house that saw epic train rides, broomstick riding lessons, live herbology classes and magical wand waving a plenty.
Our mesmerising campaign sold out within 48 hours, generated a +60% YoY increase in bookings and received 100% reviews all round on TripAdvisor. Expeliarmus!
A royal celebration fit for the queen in the heart of London.
A brief from Westfield to help their family events stand out over the busiest weekend in London town. We needed one big jubilant jubilee weekend of events and we think we did her maj proud!
The sun shone and red, white and blue bunting filled the air as we brought a right regal Jubilee celebration to Westfield. No boring crown making classes here thank you ma’am. A supersize screen to watch the Jubilee events, a fairground carousel to delight the crowds and hand-made wooden royal hobby horses were carved for decorating at a bespoke jubilee derby on the green.
It was standing room only and family footfall was up 48% for the weekend with over 160 children designing and riding their hobby horses over the finish line across the weekend.
Little elves sorted, wrapped and stacked presents with Santa through this interactive Christmas sorting office experience.
With no room for a grotto on the mall but a void unit that needed to be transformed into something extra special, we were asked to drive festive family footfall at Ashford McArthurGlen Outlet Centre.
The Moo & Goo crew worked their magic to design, build, install and dress the most magical Christmas grotto that we knew would even knock Santa’s snowy socks off!
Santa’s sorting office grotto was sold out for all 35 days it was open, attracting 4,134 visitors and raising over £1,000 for the centre’s charity.
Bakers ready? A tasty week of family bake off events with our head judge Bertie Bunny.
Delivering a family footfall-driving event for the North East’s biggest shopping mall, Metrocentre, which kept everyone staying and spending longer over the Easter holidays.
Not a soggy bottom in sight at this week-long, new to market kids event. We built a Bunny Bake-off tent, complete with mini workstations which was home to nine cake-based make (not bake) sessions per day. Kids created flowerpot muffins, brownie bakes and the kookiest of cookies around. The Easter bunny judged all bakes and everyone was a star baker of course!
A whopping 1,520 children booked on the big week, family dwell increased by +40 minutes per visit and footfall was up +11% YOY.
Who knows a Santa that can sing, dance, tell tales of Christmas and do a little North Pole rapping too? We do!
To create a magical Christmassy pop-up grotto in a tight central London shopping space with an interactive experience that keeps families returning over the festive period.
Sleeps with Santa involved 26 big days of Santa singing, Dasher’s dance routines and story time sessions, which changed daily to encourage repeat visits. All free of charge.
An incredible 3,671 children helped Santa and his elves get ready for the big day, 34% of returning families and 100% positive reports from the shopping centre’s retailers.
Wooftastic events that have tails wagging all over the country.
Who let the dogs out?! Here at Moo HQ, our office mutts have been busy sticking their paws in to make sure we don’t just treat the hoomans right!
We create some of the most paw-fect poochy instagram installs and doggy events around. Everything from Santa Paws sleigh rides, bone bars and even doggy agility days, these furry friendly experiences have seen our 4-legged friends march their owners straight down to our clients’ shopping spaces and retail spaces.
Doggy-focused events boost footfall, bring in a new audience and give schemes lots of super cute doggy social content too.
What does Santa eat for breakfast? Frosted flakes of course! He’s partial to a bit of a singsong at breakfast now too.
Our elves don’t just create grottos, they create lots of magical interactive experiences such as our Singalong Santa Breakfasts too.
Santa and his elves give out breakfast boxes, table activities and presents galore before singing Christmas classics that are guaranteed to get all little elves up on their feet. Breakfast with Santa has been such a hit it is now into it’s 5th consecutive year at Broadway Bradford and many other shopping centres.
Santa breakfasts are a sell out every year. Tickets are £5 per child and are swapped for a Broadway Bradford £5 gift card on Santa singalong day so we guarantee 100% attendance and every penny made goes straight back into the tills of the retailers.
We don’t just do events. We make head turning Instagram props, sets and selfie stations too.
Everyone wants something gorgeous and Instagrammable in their shopping and retail spaces: A place where people snap, tag and share on social.
We’ve created floral phoneboxes, wonderful walls of colour and even 15ft inflatable bunnies! We dream up and design Instagrammable installs for all manner of spaces and places.
Dozens of installs so far have brought shopping places to life, boosted social sharing and created the biggest shopper smiles.