Silentnights Great British Sleep Reset
Aligning the minds, bodies and lifestyles of influencers with Silentnights newest campaign: The Great British Sleep Reset!
Aligning the minds, bodies and lifestyles of influencers with Silentnights newest campaign: The Great British Sleep Reset!
Silentnight enlisted us to bring their newest campaign, The Great British Sleep Reset, to life.
The goal? To educate media journalists and lifestyle influencers about the sleep crisis in the UK, and the need for a reset over lunch, discussing the three stages of reset through immersive activities. The activation also needed to generate positive feedback and engaging media and influencer coverage.
With their objectives laid out, we got to work!
We teamed up with Citypress to deliver the DREAMIEST influencer event.
Silentnight sleep expert, Kathryn Pinkham, created a 3-step sleep routine: reset your mind, reset your body and reset your lifestyle, which shaped the structure and focus of our activation.
The gamification elements began with the Live Doodle Sleep Journal Wall, encouraging discussions with attendees around their sleep struggles. The Body Reset Batak invited guests to test their sleep levels through reaction-time challenges, while our Tarot Card Sleep Pact highlighted simple but powerful lifestyle resets such as “drink less caffeine,” “reduce screen time before bed,” and “sip more calming tea.”
Influencer events are all about the look and feel, so we wanted to create a space that would be snapped and shared across social media to maximise the event’s traction. Dressed with snooze-themed tablescaping, over-hanging clouds, jugs of fresh lavender and clean, crisp linens, our set evoked a real sense of calm and made for the perfect space when encouraging a peaceful and sleepy aesthetic.
We created a space designed to help guests unwind, reset and reconnect.
From sourcing the venue and catering to match the event’s theme and clientele, to creating interactive gamification elements, stunning venue dressing and complimentary décor, every detail of our set was designed to get influencers in the mood for a snooze!
Guest feedback was overwhelmingly positive. Attendees particularly praised the gamification elements and the Q&A session with our sleep expert, noting how insightful and practical the advice was in addressing their own sleep challenges.
Good food, and even better entertainment at the 2025 Gloucester Quay’s Food Festival!
Our client, Gloucester Quay’s, challenged us to elevate their annual Food Festival with entertainment and experiences which would WOW guests!
We served up a deliciously entertaining lineup, perfectly tailored to suit the weekend’s crowd.
On the Menu? Hula hoopers, an interactive circus skills workshop, a lively brass band and a steel pan drummer that got guests moving and grooving!
2025 marked Gloucester Quays’ biggest Food Festival yet! With good food, good vibes and captivating entertainment, it was the perfect weekend!
Say hello to Telford’s latest addition – The Concierge Desk.
In 2025, Telford Shopping Centre set out to revitalise its marketing strategy with a fresh, experience-led approach to customer engagement. The goal was to reward loyalty, increase footfall, and strengthen the emotional connection between shoppers and the centre.
With this brief in mind, the Concierge Desk was born! An innovative loyalty programme designed to give customers more from their shopping experience through exclusive sign-up incentives, tailored rewards, and premium experiences.
With its luxurious, lobby-like looks, the 12-month installation effortlessly combines spend promotions and gamification, all whilst being a true social showstopper.
Behind the elegance and glamour of the Concierge Desk lie the hidden gamification elements. The double doors reveal a spin-to-win wheel, and mystery prize lockers filled with exclusive goodies, all ready to be claimed!
With seasonal updates throughout the year, guests have remained engaged, and those all-important sign-up forms have remained full!
Our client says, “The Concierge elevates and complements what would traditionally be a generic ‘sign up mechanic’, to something new and exciting. The project came in on budget, and I already expect a good ROI on investment.”
Transforming everyday lunch breaks into moments of summer joy!
This summer, Birmingham Business Park challenged us to turn ordinary lunch breaks into big joy moments for their tenants and employees, and we were all in!
Dotters and disco balls at the ready, it was time for Bingo at the Lake! Tenants and employees were invited to take a break from their usual Thursday activities and step into a haven of fun, food and friendly competition! Our favourite prize, of course, was the iconic Mr Bean cut-out.
But that’s not all. We came back for more when we hosted Birmingham Business Park’s very first Comedy Club! It was a day filled with live comedy, laughs, and an open mic session that kept the good vibes going all day long!
Both our Bingo and Comedy Club events delivered a ‘full house’, with our client praising both sets of entertainment, stating that ‘it certainly provided laughs all lunchtime long’.
One brave employee even took it upon himself to outshine our comedians with his very own five-minute set. We loved the bravery, Luke!
Puppy Therapy + RAOK Giveaways = The Perfect Wellness Duo!
British Land’s ‘Random Acts of Joy’ Campaign launched in May, perfectly aligning with Mental Health Awareness Month.
They tasked us with finding new and exciting ways to bring moments of joy to campus, lift employee wellbeing and encourage socialisation.
We teamed up with local businesses to surprise and delight campus workers with fresh food giveaways, creating moments of happiness throughout their day (because who doesn’t love a sweet treat surprise?).
The highlight of the campaign? Moo & Goo hosted our first-ever Puppy Therapy session! Over two days, employees had the chance to step away from their desks and unwind with some four-legged friends. It was the ultimate mood booster!
Whilst these joyful experiences brought smiles, stress relief, and a welcome pause in the workday, they also delivered impressive results for British Land!
We handed out over 600 delicious giveaways across campus, spreading joy far and wide. The puppy therapy sessions were an instant hit, with all 80 slots booking up within two hours, achieving 100% attendance across each session.
Real estate enlivenment is what we do best!
British Land tasked us with spreading festive joy across their three campuses: Broadgate, Regents Place, and Paddington Central, with a key focus to drive occupier engagement, boost winter wellbeing and engage their tenants too
We hosted dozens of fabulously festive events over 3 weeks, delivered seasonal random acts of kindness days, all complemented by live Christmas music from Christmas carolers, acapella singers, and Santas favourite, gospel choirs!
From a visit to the Cheese Barge, featuring cheese and wine tastings, to wreath-making workshops, participants left feeling all bright and merry!
An all sustainable festive enlivenment roll-out. 428 participants took part in the winter workshops and our random acts of kindness crew distributed 4,300 moments of festive joy.
The whole campaign received an average net promotor score of 9.2%, the highest ever of a seasonal events campaign, so all the Christmas bells were ringing!
Dive on into our sustainable Ocean Explorers Event, ready to make a splash!
Sustainability is key with our clients as well as the team at Moo HQ. Our client wanted a super fun summer event that would make a splash! With a mixture of crafting, under the sea sustainable activities and then storytelling, table top games and a custom made under the sea mural for the children to colour in each week. We took the dive and created a multifaceted Ocean Explorers event that had something for everyone, including morning SEND sessions.
The star(fish) of the set was our sustainable under the sea games that included fishing rubbish out of the ocean ball pit, untangling unwanted items from the nets and racing turtles back to the sea. All games had a sustainable message behind them, making this summer educational as well as tonnes of fun.
We then had heaps of crafting with a sustainable message such as creating jelly fish from upcycled fabric, sea creatures and even designing their own reusable water bottles. The children also had freedom to play seaside themed tabletop games, colouring and even working together to create an under the sea mural over the five weeks.
Surrounded by a beautiful under the sea setting, hundreds of children enjoyed a summer of sustainable fun and crafting. Learning all about important messages through play is an amazing way for children to develop an understanding whilst having fun. Families loved having a free event locally that they could attend each week with different activities each day, this lead to return visits throughout summer. Combining a mixture of hands on activities, crafting, storytelling, games, facepainting and more meant that the event had maximum reach and felt new and exciting each day.
The UK’s first Cardboard Eco Maze experience, get ready for an eco adventure like no other!
Where fun meets sustainability, our Eden Eco Maze experience constructed completely out of cardboard boxes is a first for the UK! Open during the school holidays, withstanding 6-weeks of fun, the Eden Eco Maze is perfect for keeping the kids entertained.
See them dive into a world of sustainable fun and challenging sport themed activities that light up the senses and test their skills, whilst navigating through our intricate labyrinth made entirely from eco-friendly materials. Sustainability and adventure in one unforgettable experience – What more could you want?!
Our completely cardboard maze is a vibrant adventure, decorated by our live doodle artist, with bold icons and eco themed doodles that guide your way!
Hidden within the twists and turns are exciting sporty activities waiting to be discovered… Every corner brings a new challenge that blends fitness with fun – Perfect for all ages! Whether it’s a mini obstacle course, a treasure hunt, or a fitness challenge, there’s always something exciting to keep you on your toes.
Not forgetting the all important winners podium – who will exit the maze first and revel in the celebrations!
At Moo HQ, the groundbreaking adventure constructed entirely from cardboard boxes transformed our warehouse into a sprawling maze for 3-weeks, with a total of 230 boxes incorporated.
The maze was constructed of fully recyclable and repurposed materials, our wooden podiums and entrance were crafted from offcuts and discarded wood, whilst the entirety of the maze can be reused or recycled – talk about saving our planet in style!
So far, 1,321 participants have got lost for a good cause in our eco maze. Following on from the event, and to stretch that sustainability and creativity even further, all 230 boxes will be donated to a local school/cause along with how-to-guides on creating a cardboard city or their own maze!
Calling all four legged, furry, treat loving “mans best friend” time to cast your vote at the Pets At Home PAWling Station!
The votes have been counted and verified and the nations favourite dog treat has been found! Dogs of Worcestershire spent voting day at our Pets at Home PAWling Station as we travelled around the local area in the hunt of the most favourable dog treat!
We feel our dogs’ opinions are just as important as the humans of the UK and a fun way to get man’s (and woman’s) best friend involved in one of the biggest PAW-litical days of the year for our country!
We battled the elements of the Great British summertime equipped with 6 colour coded dog bowls in the main political party colours of course and filled with 6 varieties of Pets at Home’s most popular doggie treats!
No dog was too big, no dog too small, all wagging tails were welcome to cast their vote. With our Treat Tracker on board, we tallied up the numbers throughout the day to see which one was the winner.
Many dogs couldn’t make up their minds, as their snouts dipped into each bowl to give each treat a try, while other dogs had a clear favourite and kept coming back for more – it was so fun to see pets sniffing, picking and choosing their winner.
Drum roll please….. The treats have been scoffed by our furry four legged friends and the nations favourite treat is the Beef Rolls by a clear margin!
Followed in second place by the Gravy Bones and third place was tied between the Puppy Biscuits and Salmon Burgers.
Our voters munched their way through boxes of treats and the feedback we received from the pet owners was super positive – “This is brilliant! It is so nice to do something fun on such a serious day”.
Who Let The Dogs Out…
Whiteley Shopping Centre held their annual doggie day welcoming all our furry four legged family members into the centre!
Doggie Day was back and barkier than ever with a larger agility course, more competitions, caricature artist, paw print station and beautiful rosette giveaways and spot prizes!
We LOVE creating PAW-some dog events!
We expanded our original dog agility course to allow more room for activity and even more fluffy friends to have a go at once. Using bright colours across the event created an eye-catching set with beautiful tassel bunting hanging overhead as the dogs showed off their tricks. An all new Doggie Day branded backdrop created the perfect spot for winners to step up on the podiums for a snap.
Our brilliant host encourage sign ups for our friendly competitions such as Cutest Puppy, Best in Agility and Scruffiest Mutt – everyone stayed and played all day long to get involved in the competitions.
Our caricature artist and Paw Print Station attracted all dog owners and encouraged donations to the chosen charity, The Guide Dogs. It was a paw-fect day!
It was a wonderful puppy filled day with: